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Media & Marketing Intern at Balsam Brands

Boise State Work U
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This is a Boise State WorkU internship opportunity for Fall 2026! If you don't know what Work U is or need a refresher, please check out our webpage here. When you apply to Work U, you will be able to list your top three Work U opportunities. A full list of available Work U opportunities can be found here. READY TO APPLY? Start your application here! Applications submitted by March 13 will be prioritized, and after that date, all open positions will remain posted until filled.


 

OVERVIEW OF THE ORGANIZATION AND THE ROLE:

Balsam Brands is a global, eCommerce retailer (Balsam Hill) with roots in holiday and home décor. Our company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work, and building a welcoming workplace.

OPPORTUNITY / PROJECT DUTIES

  •  Paid Social Creative Setup & Implementation
    • Assist with uploading assets and building ads across Meta, TikTok, Pinterest, and Reddit platforms
    • Enter and proofread ad copy, headlines, descriptions, UTMs, and basic targeting details
    • QA campaigns for accuracy (naming conventions, links, formats, creative specs) before launch
    • Support creative planning by helping organize upcoming asset needs and timelines
  • Reporting & Basic Analysis
    • Pull routine performance reports (e.g., spend, impressions, clicks, CTR, CPC, CPA/ROAS where applicable)
    • Maintain simple trackers/dashboards and help summarize results into clear takeaways
    • Flag notable trends (what’s improving/declining) and help the team stay organized during the season
  • Project Management & File Organization
    • Keep creative files organized (folders, naming conventions, version control)
    • Help coordinate requests and deadlines with internal partners
    • Support process documentation and other ad hoc tasks that help the team run smoothly

QUALIFICATIONS 

  • Currently pursuing a Bachelor’s degree (Marketing, Business, Communications, Analytics, or related field preferred)
  • Interest in paid social advertising, ecommerce, and digital creative
  • Strong attention to detail (you like checking links, catching typos, and keeping things tidy)
  • Comfortable working in spreadsheets and learning new platforms quickly
  • Clear written communication (you can write concise, on-brand copy and ask good questions)
  • Organized and dependable—able to manage tasks and deadlines in a part-time schedule 

Bonus (not required):

  • Familiarity with Meta/TikTok/Pinterest/Reddit as a user or through coursework/projects
  • Basic knowledge of digital marketing metrics (CTR, CPC, CPA, ROAS)
  • Knowledge of MS PowerPoint, Excel and Word

SKILLS THAT INTERN WILL DEVELOP

  • Collaboration with a global team
  • Project management
  • Paid Social Ad setup 
  • Performance reporting & marketing analytics fundamentals
  • Attention to detail

ADDITIONAL REQUIREMENTS 

  •   Background check

Click here to view Boise State’s Equal Employment Opportunity (EEO) Statement