Digital/Customer Experience Spring 2023 Internship - Work U

Overview: Blue Cross of Idaho is an Idaho-based health insurance company that has been a part of the community since 1945. As a not-for-profit, we are driven to help connect Idahoans to quality and affordable healthcare while building strong networks and services. We aim to create a brighter future for all with the help of customer-centric professionals.

The Blue Cross of Idaho Customer Experience team is responsible for leading the strategy, design, and execution of customer experiences through in-person and digital interactions.

                             

Project Duties: 

·        Customer Insights and Data Analytics: Support the development, analytics, and maintenance of a consumer behavior and insights dashboard.

·        Experience Design and Digital Prototyping: Support the development and maintenance of experience design and digital innovation products to include clickable prototypes, customer journey maps, customer personas, and service blueprints.

·        Design Thinking and Innovation: Assist in design thinking activities to include customer discovery, experience ideation, and prototype testing.

Qualifications: 

·        Creative Confidence: Willing to contribute to the design process by bringing fresh perspectives to traditional problems. Willing to experiment with multiple ideas, even if that experimentation may lead to setbacks or failure.

·        Self-Drive: Able to see a project or assignment to the end, even when details are outcomes lack clear structure.

·        Entrepreneurial Management: Learn to solve complex business through rapid prototyping and experimentation and iteration.

·        Consumer Behavior and Ethnography: Learn to gather actionable insights through observation of every-day behavior.

·        Market Development and Validation: Learn to construct business models and size market opportunities around new product/experience opportunities.