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Digital Marketing & Social Media Intern - The Grove Hotel

At The Grove Hotel, the ideal candidate will have interest to work in the capacity of digital marketing, social media marketing, loyalty/CRM marketing and other related technologies in the digital space. The goal in this field will be to gain experience in a hospitality and marketing setting for the marketing, acquisition and retention of guest & customer loyalty through paid (PPC, remarketing), organic, social platforms, loyalty programming and understanding of consumer behaviors to influence strategy making.

The internal creative services team is seeking a detailed-oriented, creative, out of the box thinker who can make decisions based on analytical reports. Our ideal Work U student will have the willingness to shadow and work in a fast-paced and versatile work environment, and a strong customer service focus to engage with guests and staff alike.

Possible Responsibilities:

  • brainstorm/organize social media calendar, schedule and publish social posts
  • create and analyze reports and provide insight to other team members
  • update website, sales team collateral, and guest facing items
  • create marketing campaigns to target the individual traveler or group travel
  • assist in writing ad copy/content for print ads, Google PPC ads, Facebook Sponsored ads, display ads, blogs and more
  • work with 3rd party digital media and website vendor(s) to maximize potential revenue


  • detail-oriented, well-organized with the ability to handle multiple projects simultaneously
  • creative, self-motivated team player: works very well with others but also can take a project
  • start-to-finish on his/her own
  • able to meet deadlines and work in a fast-paced environment, able to quickly adapt to changing priorities
  • reliable and willing to learn
  • passionate and excited about marketing in its entirety
  • great writing skills

Skills you will develop:

  • You will gain confidence in working with others in a professional setting
  • Opportunity to network and learn about other areas within Block 22

What is Work U?

The first round of Work U applications is open from February 26 - March 8.

This position lives within the Work U program at Boise State. You may apply to up to three different Work U opportunities.  Work U is a unique internship program that gives you hands-on professional experience, clarity on your career goals, an opportunity to be mentored, focused classroom time, and a chance to build your resume and network – all while gaining three upper-division credits.