Digital Marketing & Social Media - The Grove Hotel

This is a Boise State WorkU internship opportunity! If you don't know what Work U is or need a refresher, please check out our webpage here. When you apply to Work U, you will be able to list your top three Work U opportunities. A full list of available Work U opportunities can be found here. READY TO APPLY? Start your application here!

Overview: At The Grove Hotel, the ideal candidate will have interest to work in the capacity of digital marketing, social media marketing, loyalty/CRM marketing and other related technologies in the digital space. The goal in this field will be to gain experience in a hospitality and marketing setting for the marketing, acquisition and retention of guest & customer loyalty through paid (PPC, remarketing), organic, social platforms, loyalty programming and understanding of consumer behaviors to influence strategy making.

The internal creative services team is seeking a detailed-oriented, creative, out of the box thinker who can make decisions based on analytical reports. Our ideal Work U student will have the willingness to shadow and work in a fast-paced and versatile work environment, and a strong customer service focus to engage with guests and staff alike.

Possible Responsibilities:

• brainstorm/organize social media calendar, schedule and publish social posts
• create and analyze reports and provide insight to other team members
• update website, sales team collateral, and guest facing items
• create marketing campaigns to target the individual traveler or group travel
• assist in writing ad copy/content for print ads, Google PPC ads, Facebook Sponsored ads, display ads, blogs and more
• work with 3rd party digital media and website vendor(s) to maximize potential revenue

Expectations:

• detail-oriented, well-organized with the ability to handle multiple projects simultaneously
• creative, self-motivated team player: works very well with others but also can take a project
• start-to-finish on his/her own
• able to meet deadlines and work in a fast-paced environment, able to quickly adapt to changing priorities
• reliable and willing to learn
• passionate and excited about marketing in its entirety
• great writing skills

Skills you will develop:

• You will gain confidence in working with others in a professional setting
• Opportunity to network and learn about other areas within Block 22