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Marketing Generalist Intern - Balsam Brands (hybrid)

Boise State Work U
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This is a Boise State WorkU internship opportunity! If you don't know what Work U is or need a refresher, please check out our webpage here. When you apply to Work U, you will be able to list your top three Work U opportunities. A full list of available Work U opportunities can be found here. READY TO APPLY? Start your application here!

Overview of Organization: Balsam Brands is a global, eCommerce retailer (Balsam Hill) with roots in holiday and home décor. Our company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work, and building a welcoming workplace.

Responsibilities:

  • HubSpot Expertise Development: Become an expert in HubSpot, a leading customer relationship management (CRM) and marketing automation platform.
  • Learn to leverage HubSpot's features for B2B marketing, including lead generation, email marketing, and analytics.
  • Collaborate with Marketing Leads to optimize HubSpot usage and improve B2B marketing strategies.
  • LinkedIn Marketing Strategy for B2B: Develop and implement a comprehensive LinkedIn marketing strategy tailored for B2B audiences.
  • Create engaging content, manage company pages, and utilize LinkedIn's advertising tools.
  • Analyze performance metrics and provide recommendations for improvement.
  • Additional Responsibilities:
  • Shadow and assist the marketing strategist across various departments with Email Campaigns, Social Media, Print Marketing, Paid Digital Marketing and More.
  • Exposure to Retail, Wholesale, and Sustainability

Qualifications / Applicant Requirements:

  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication abilities
  • Ability to manage multiple projects and meet deadlines
  • Creativity and willingness to think outside the box
  • Available for some hours in the office on Tuesday and/or Wednesday
  • Beneficial Skills (Not Limited to Marketing):
    • Data analysis and interpretation
    • Graphic design skills
    • Project management experience
    • Social media savvy across multiple platforms

Skills intern will develop:

  • Gain hands-on experience with HubSpot, a valuable tool in modern marketing and CRM systems, beneficial in sales, customer service, and business operations.
  • Develop marketing strategies and tactics
  • Understand the intricacies of marketing across various businesses
  • Enhance data analysis and visualization skills
  • Improve presentation and stakeholder communication abilities
  • Develop project management and time management skills
  • Developing LinkedIn strategies enhance professional networking skills applicable to any career.
  • Exposure to various departments (B2B, Wholesale, Retail, Sustainability) provides a holistic understanding of different business models.

Additional Requirements (such as a background check that is administered by your organization, drug testing, etc.)

  • Background Check