Digital Marketing Summer Associate

“I can succeed as a Digital Marketing Summer Associate at Capital Group.”

As a summer associate, you will assist with establishing the business priorities, defining the market strategy, and ensuring execution for the audience covered by the delivery team that interfaces with the client segment teams in Institutional Retirement (IR) or Wealth Management (WM).

As a Digital Marketing Summer Associate, you will perform one or more of the following tasks:

• Establish the business priorities for the audience by working with client segment teams, cross-functional partners and marketing leadership.
• Develop and implement the marketing strategy for the target audience or sub-audience to achieve the desired change in audience behavior or attitudes.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Additional responsibilities as assigned.

“I am the person Capital Group is looking for.” 

• You are currently pursuing a bachelor's degree, in junior standing, graduating in 2026, with a 3.0 or above GPA
• Ability to understand and communicate a story from data
• Curiosity
• Analytical mindset with an interest in marketing (open to a candidate with data/analytics degree with a focus in marketing)
• Can identify and act on recommendations from their findings/research

#LI-DNI 

 Base Rate: $30.50/hour